The 3rd Annual Evolution of the Athlete Coach Education Conference is taking place on 1 - 3 November 2009 at University of Queensland, St Lucia Campus, Australia.

Understand the key psychological characteristics of mental toughness and how to develop them in your athletes.

Search the internet and you’ll find a host of definitions of mental toughness from doing whatever is necessary to win the race to not allowing what’s going on in the game to break an athlete. There’s little doubt developing this skill in an athlete can be a daunting task.

Presenting at the 3rd Annual Evolution of the Athlete Conference in November 2009 is Dr. Daniel Gucciardi, a leading authority on how to measure and develop mental toughness in an athlete.

Daniel works extensively with professional coaches and athletes all over Australia on the subject of developing Mental Toughness. He has developed the Australian Football Mental Toughness Inventory, which is hailed as the only sound measure of mental toughness that exists.

Daniel, who is presenting on the second day of the conference, will share with delegates the key characteristics of mental toughness, the situations that demand a large degree of mental toughness, and the behaviours that are commonly associated with mental toughness. Finally, Daniel will discuss how a training program can be implemented to develop mental toughness in athletes.

Daniel’s presentation is a must-see for any professional coach or sporting professional keen to understand the inner workings of the competitive athlete’s mind and how to develop it for greater performance.

Register today and receive the early bird price of $650. Click here to register.